Rural Bangladesh is just not the beautiful and green Bangladesh anymore. It represents the vibrant economy Bangladesh is promising to become. Soon to be a middle income economy Bangladesh is to one of the top eleven countries of the world maintaining admirable growth consistently. A big part of it has become possible because of the ever-developing rural economy. The beautiful and Green Bangladesh is now paying back with thousands of local economic hubs with potential to grow further. Agriculture, Remittance along with garment workers and others sending back their income to the rural economy the rural consumers are now with more disposable income and making more lifestyle choices.
Brands have to look more deeply in these rural hubs to expand their growth getting out from severely cluttered metro markets. The faster they are focusing on Rural the quicker they are making their brands getting bigger. Rural should not be only considered a fancy idea rather it should be a must have strategy for brands who wants to conquer more.
With the vision of making effective conversation with the most remote population of the country and taking brands in achieving extra ordinary expansion Integrated Rural Activations and Promotions limited (IRAPL) also known as RURAL started its journey in 2004.
With the most experienced rural experts in the team, rural penetration tools (RDI, BDI etc.) and remote physical presence RURAL has become the number one choice amongst our clients in taking their brands to different heights. RURAL has so far reached more than 3 million household all around the country and it has replicated its projects in Nepal and Thailand with affiliate partners.
IRAPL has received FLAME awards Asia for two of its projects. The Rural Marketing Association of India awards flame awards Asia and it is given to the best campaigns in South Asia.